Sunday, September 27, 2009
With news that the Floyd Mayweather Jr/ Juan Manuel Marquez managed to reel in some 1 million pay per view buys last week, online bookies are licking their chops over the potential betting volume that could spill in from the much anticipated Pacquiao vs. Cotto fight coming this November 14.
"It's all relevant," explains Don Shapiro of Gambling911.com. "You have this type of demand for a fight, the volume increases in terms of overall betting."
Pacquiao vs. Cotto should draw an even bigger audience for both PPV and online betting shops. PACQUIAO vs. COTTO will take place Saturday, November 14 at the MGM Grand in Las Vegas, Nev., and will be produced and distributed live by HBO Pay-Per-View, beginning at 9 p.m. ET / 6 p.m. PT..It has a suggested retail price of $54.95.
Despite a fight many viewed as a mismatch between the bigger and faster Mayweather and the smaller and slower lightweight champion Marquez moving up in weight, the fight was a giant success on pay-per-view -- especially considering it went head-to-head with a UFC pay-per-view card. Many industry experts had expected a pay-per-view buy rate in the 600,000 to 700,000 range, according to ESPN.com.
The fight generated $52 million in domestic pay-per-view revenue and is only the fifth time in boxing PPV history that a nonheavyweight event has reached seven figures.
Manny Pacquiao is currently listed as a reasonable -278 favorite at Sports Interaction while Miguel Cotto would pay close to 2/1 odds if he were to upset Pacquiao.
This is expected to be the most bet on fight of the year.
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